NoviBet, who are owned by Novigroup Ltd, were launched in 2010 in the Isle of Man and are licensed and regulated by the UK Gambling Commission which means that the bookie operate under strict rules, meaning that they are a reliable bookmaker, which helps to keep you in the knowledge that your betting is secure. 

Up To £25 Free Bet Min trigger: £10 (T&Cs apply)

Novibet Review

NoviBet are an up and coming bookmaker that are looking to make their name in betting. The bookie offer very competitive odds across a range of sports and makets, with their focus being on giving the user competitive odds and a good experience, with the brand improving in the ever-expanding betting industry.


NoviBet are a growing sports betting company who have a very clear aim: "Our goal is to offer an easy to use betting platform for our clients, excellent customer care, good value in our odds offering and all these under a secure and safe environment."


They offer Sports Betting, Live Betting, Casino and Live Casino and all products can be accessed by one wallet, with customers from most regions available to bet with the firm.


NoviBet of course offer some of the biggest sports in betting, with the likes of football and tennis featuring heavily on their homepage. Their constantly rotating odds on the dashboard show the different sports and games that are available, while there is a ‘Live Now’ section, which helps those wanting to place a quick bet on the matches currently In-Play. 


Of course, if NoviBet want to become a truly household name in the betting industry, they cannot rely solely on football and tennis, which they don’t. Sports like Basketball, Ice Hockey, American Football and Darts are just a few of the plethora of sports available to bettors, with the scope of what punters can place money on huge, with NoviBet striving to become one of the biggest and most-trusted brands in betting today. 


NoviBet Promotions 


NoviBet offer a number of promotions that can make creating an account with them a no-brainer. Their up to £25 Match Free Bet, Auto Price Boost and the match ends at 88’ provide a number of different types of promotion that can be utilised, and they give the punter the chance to make the most of some very generous offers.


No-One Loses Insurance


Place a pre-match accumulator of five or more selections on the Match Result market and if one leg of the bet lets you down, your stake will be refunded as a free bet. 


The Match Ends at 88d


Place an In-Play bet on the Match Result or Handicap market before the 70th minute of a match and if your bet loses because of a goal scored after the 88th minute, your stake will be refunded, up to a maximum of £200


Odds & Markets


There are a wide range of markets available at NoviBet and anyone who is keen to bet on Football, Tennis or Basketball will be pretty impressed with what is on offer. The Football product, in particular, is comprehensive and all main markets are covered, giving an extensive range of markets for bettors to utilise as they look to win big. 


NoviBet’s odds on football for example are extensive and easy to use. First, by clicking on a certain game on the left-hand menu, this brings up all of the available markets for this match. This makes it incredibly simple to jump from one game to another as the bettor is not taken to a separate page for each match. Standard markets such as Match Winner and Total Goals Over/Under are covered, while punters can also put money on the How Will The 1st Goal Be Scored and Corners market, giving the bettor a huge range of markets to utilise. 


NoviBet have now also added Horse Racing to their portfolio, which makes them a much more attractive proposition for racing fans and also those who like to bet on multiple sports from the same wallet. The product is still growing and much more betting options are expected in the future but for the moment there are win and each-way odds available on all UK & Irish horse races, which is a major plus point and a big step forward for NoviBet.


NoviBet Website


The NoviBet website may not be as high-tech as bet365, but the interface has been steadily improving. Accessing the home page sees revolving images that show the matches in different sports on that day along with the odds. This allows for a quick turnaround for a punter looking to bet, while it means the bettor is less likely to forget about the big game that day if it is featured on the homepage.


The Live Now section shows the scores of games currently In-Play along with how long has been played in that match, with the odds then displayed next to it. Finally, there is a ‘Top Bets’ section where there are menus dedicated to football, basketball and tennis, helping those keen on any of the three sports to quickly place a bet.


Customer Service


NoviBet offer 24/7 customer support and a Live Chat feature which is incredibly good considering how important it has become in betting. There is an entire page dedicated to customer service, which is impressive as websites can sometimes shy away from providing contact details. Instead, NoviBet provide a number of ways to contact the bookmaker, making their Customer Service options superb, with their friendly and helpful staff happy to help.



Customer Support: [email protected]

General Information: [email protected]

Marketing Enquires: [email protected]



+44 (20) 32900310



+30 2112687005

Pros and Cons

  • Easy to navigate site
  • Very competitive odds
  • Extensive range of football markets
  • Not the most well-known brand
  • Not the most up-to-date website

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