• 18+ New customers only.
  • Promo code 'G30' required.
  • Certain deposit methods excluded.
  • Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5).
  • Bet must be made within 14 days.
  • Free bet valid for 4 days.
  • Free New Customer Offer, T&C’s Apply 18+. Please Gamble Responsibly.
Bet £10 Get £30 Min Trigger: £10 (T&Cs apply)

Ladbrokes Review

The earliest version of Ladbrokes was founded in 1886 by a Mr Schwind and a Mr Pendelton in 1886, who were acting as commission agents for horses trained at Ladbroke Hall in Worcestershire. Arthur Bendir joined the partnership in 1902, and the company moved its premises to London.

Initially set up as a bookmakers for members of elite gentlemen's clubs, Ladbrokes now employs just under 14,000 people world-wide, and has net incomes in excess of £41 million.



The main newbies bonus at Ladbrokes is a matched bet offer that could be worth up to £20. To qualify for this bonus all you need to do is sign up with Ladbrokes and then place a minimum bet of £/€5 on a single or single line accumulator. Once the bet has been settled, you will receive four matched bets, each worth £5.

Your free bets can only be used once each, and they cannot split your bet into a number of smaller bets. Your free bet is also non-withdrawable, so you can only cash out any winnings you may make from it. When you claim this offer, make sure you enter the promo code B5G20. You have to use your free bet within four days of it being awarded to you, else it is removed from your account.

Ladbrokes is fairly generous and flexible with its promotions, and if you become a member and head over to the site's 'promotions' page, you're certain to find a tasty offer or two to tickle your fluttering fancy.

These deals include price boosts on specific events (such as a team to win a football game and a specific player to score a goal) and free bet offers on certain horse races where you receive your stake back as a free bet should your horse finish second when you'd backed it to win.

Stay up to date with the latest promotions from Ladbrokes with our latest offers section

Markets covered

  • American Football
  • Aussie Rules
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • eSports
  • Floorball
  • Football
  • GAA Sports
  • Golf
  • Greyhounds
  • Handball
  • Horse Racing
  • Ice Hockey
  • MMA
  • Motor Racing
  • Rugby League
  • Rugby Union
  • Snooker
  • Speedway
  • Tennis
  • Volleyball
  • Wrestling

The Ladbrokes site permits in-play betting and cash-out.

Site design

People in the UK will be extremely familiar with the Ladbrokes colours of red and white, and the online site is decorated in those same branding colours.

Ladbrokes seems more designed towards experience sports bettors than newcomers to the activity. The site is awash with text and numbers that can seem a little daunting at first, but its not too difficult to become accustomed to it.

The site does a nice line of real-time odds updating, as the changing odds of live events are flashed up in orange and blue as they occur.

Cashier options

Ladbrokes offers a decent line in both withdrawal and deposit options, and each separate method gets its own FAQ page so you make your own mind up concerning the option that suits you best.

As you would expect, both Visa and MasterCard credit and debit cards are accepted, as are a number of eWallet solutions, such as PayPal, Neteller, Skrill, Paysafecard (which now includes Ukash), GiroPay, iDeal and Trustly. You can transfer funds via bank transfers.

The minimum deposit for credit and debit cards is £5, as is the minimum withdrawal. The maximum deposit is £99,999, and the maximum withdrawal is £30,000. Deposits are instant, but withdrawals take between three and five business days.

For eWallets, generally both the minimum deposit and withdrawal amount is £10. Again, deposits are instant but withdrawals can take up to forty-eight hours. There are no fees involved.


If you're from the UK, then it's very unlikely that you've never heard of Ladbrokes, even if you've never made anything other than a friendly wager between buddies in your life. They're synonymous with sports betting in Britain, so you'd expect them to have a strong, online gambling presence.

Their site doesn't disappoint, especially if you're a seasoned sports-betting pro. Newbies have a slight learning curve, but one that's not too difficult to surmount. The promos are the icing on the cake of a very effective online betting site.

Pros and Cons

  • One of the biggest names in the business
  • Great offer for new customers
  • Mobile site is excellent
  • Desktop site is perhaps too 'action packed'

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